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branded content on instagram

Branded Content on Instagram (A Guide to Branded Content)

Branded content on Instagram is posted by influencers and trend-makers who stand out a brand, product, or service. The content owners need to tag the company that pays them to provide transparency about their nature. When you tag a business partnership, your followers and other users will see ‘Paid partnership with…’ above your content.

Instagram Branded Content Tools

Instagram branded content tools have been developed to help brands and creators work together with more transparent and seamless progress. The branded content tool can be used when sharing a photo or uploading a video. The creator of the content needs to indicate the brand they collaborated with before publishing their post. 

The influencers upload a video or photo and edit it if necessary. With only one click, they can quickly reach a sub-menu in which they find the partner’s Instagram account they have worked with. When selected, the brand will be tagged in the content to be identified as the advertiser. According to Instagram policy, tagging official partnerships will gain more originality to your content, and the brands will also reach more people. So, there’ll be a win-win situation for not only brands and businesses but also creators.

Content creators need to have a Business account tagged as a paid partner, and these creators need to comply with Instagram’s Community Guidelines. Before you start tagging brands and businesses in your branded content, you have to set up brand content tools. Here are steps to help you;

  • Log in your Instagram account, open ‘Settings,’ and then chose ‘Account.’
  • Chose “Branded content tools” and tap “Get Tools.”
  • After that, chose “Advanced Settings” on a photo or video post and then tap “Tag business partner” and search for your business partner.
branded content

FAQs About Branded Content On Instagram

What is branded content advertising? 

Branded content is a service by an advertiser to create content that is supported financially.

How does branded content work?

They don’t work as traditional advertising. Generally, it includes Instagram stories and posts. When used correctly, branded content will increase brand awareness, brand loyalty, and engagement.

To Conclude What BC on Instagram Is

Branded content on Instagram is the content that a brand sponsors. It increases transparency between creators, brands, and communities. You can see #sponsored or #ads above the content.

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